Circle K rolls out private label wines priced under $8
“Our wines are curated specifically for customers seeking both quality and convenience,” said Sophie Provencher, senior vice president, global merchandising at Circle K, in the release. “By expanding into this category, we are diversifying our adult beverage offering with an exclusive, exceptional wine experience for our Circle K customers at a great price point for everyday occasions.”
Private label has become popular across retail categories as consumers continue searching for value in grocery and other essential categories amid economic hurdles, Retail Leader reported.
Circle K is headquartered in the U.S. in Tempe, Arizona, but is owned and operated by Alimentation Couche-Tard, based in Laval, Quebec, Canada. Couche-Tard operates more than 7,000 stores in the U.S. and more than 2,000 stores in Canada.