Trader Joe’s names new CEO
Trader Joe’s has 543 locations across 42 states and Washington, D.C. Unlike traditional players in grocery, Trader Joe’s doesn’t have a loyalty program or offer coupons. Instead, it claims to offer best prices to consumers across the board. The grocer says it keeps prices low by buying direct from suppliers, buying in volume, eliminating underperforming products and eliminating supplier fees. The chain has developed a strong and loyal following and is also known for its unique CPGs, some of which are available year-round and others that are seasonal.
According to 2022 data from Statista,nearly a quarter (24%) of U.S. consumers said they liked Trader Joe’s, and nearly three quarters (74%) of U.S. consumers are aware of the brand. According to the survey, 18% of U.S. grocery consumers shop at Trader Joe’s.