Trend Talk Podcast: Vera Bradley's New Store Concept Does Good

Episode 2

Retail Leader Editor Amy Baxter caught up with Harry Cunningham, vice president of retail brand experience at Vera Bradley, to discuss the iconic brand's latest store concept, goodMRKT. Located in Fort Wayne, Indiana, goodMRKT brings together more than 30 brands that all share a mission of doing good. The specialty shop also boasts a café, encompassing a rising trend in the shakeup of regular retail. Tune into the episode to hear Amy and Harry dive into the world of mission-based retail, how Vera Bradley got its innovative idea off the ground and why collaboration is the future of retail.

Retail Leader's Trend Talk video series is now available as a podcast — offering listeners access to the extended, full interview and in-depth conversation with each week's featured guest. 

Every week, we speak with retail experts and thought leaders who share their firsthand experiences and insights on the trends shaping retail today. We’re staying on top of the trends so you don’t have to. Subscribe and tune in for our weekly episodes so you don’t miss a thing.

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Trend Talk Video Series

You can still access the Trend Talk video series here, serving up the highlights of each week’s conversation in 10-minute video interviews. View the high-level overview of Amy and Harry's interview here.