Direct to Consumer

Shay Mitchell’s DTC travel brand BÉIS leads with creative
Adeela Hussain Johnson, the president of BÉIS, explains the brand’s strategy, including its approach to social media and influencers, like its celebrity founder.
DTC health cereal Magic Spoon expanding physical retail presence
The high-protein, low-sugar cereal brand appeared in Target this year, and it will now be available on more store shelves.

Future of In-Store Experience
Nectar Bath Treats Goes International with UAE Stores
The Las Vegas-based bath and body products retailer opened stores in Dubai and Abu Dhabi.
Direct to Consumer
Champs Sports Partners with Gymshark for In-Store Offering
Champs will be the first U.S. retailer to sell clothing from the DTC U.K.-based activewear brand.
Future of In-Store Experience
DTC Kitchenware Brand Our Place Opens First Physical Store
The kitchenware brand opened its first store in Venice Beach, California. It also features a cafe that serves tea, boba, haldi doodh and other beverages.
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Retail Unicorns Face Reality
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A collection of featured content focusing on direct to consumer initiatives.

Shay Mitchell’s DTC travel brand BÉIS leads with creative