Save Mart launches retail media network
- The Save Mart Companies has revamped its e-commerce websites with the help of Swiftly.
- The new websites connect all its banners, add more advertising opportunities and aim to streamline the omnichannel experience.
- It also announced a new in-store Retail Media Network to grow its relationship with CPGs.
The Save Mart Cos. is launching its own retail media network with the help of Swiftly.
The grocer, which operates Save Mart, Lucky and FoodMaxx grocery stores in California and Nevada, detailed the new retail media offering in a May 23 release. The grocer said the new media network is part of its strengthened partnership with Swiftly, a retail technology provider, and would help it grow its relationship with CPG brands.
"The Save Mart Companies' digital transformation journey is foundational to the company's growth plan, including omnichannel engagement, loyalty and efficiency," said Tamara Pattison, senior vice president and chief digital officer at The Save Mart Cos., in the release. "Not only can we provide our CPG partners greater opportunities to expand their digital relationships with our growing customer base, but we can also enable them to drive greater performance and growth with improved targeting and measurement capabilities."
The grocer, which operates about 200 stores, also announced its new store websites, which it said are fully integrated among its three banners and provides advertising partners with greater opportunity to target shoppers and customers with more value and personalization.
The new website aims to improve the omnichannel experience for the grocer’s shoppers and includes capabilities such as coupon clipping, retail media placements, a loyalty/rewards experience, product browsing, weekly advertisements, run of site and run of category.
According to Insider Intelligence, digital retail media ad spending was anticipated to reach approximately $40.8 billion last year — more than three times what was spent prior to the COVID-19 pandemic. Grocers large and small have been investing in their retail media offerings, which can give CPG brands greater in-store visibility and provide additional revenue for the retailer. Wakefern earlier in May deployed retail media kiosks from Freeosk in 95 stores. Kroger, meanwhile, plans to roll out digital smart screens at 500 U.S. stores following a three-year pilot program with Microsoft and Cooler Screens, P2PI reported.