Retailers move from a supply chain to a value chain mindset
RL and RIS: How are retailers shifting from a supply chain mentality to a value chain mindset?
Laukaitis: Retail companies are balancing the impact of global disruption and the need for a resilient supply chain. With so much choice at their fingertips, consumers expect more than ever before; ultra-convenience, flawless service and seamless experiences are now foundational to brand loyalty. Simultaneously, the global supply chain is experiencing stress, and retailers must continually adapt to shipping delays, higher delivery costs and fluctuating consumer demands.
In the current business landscape, companies are actively reconsidering their approaches to optimize processes and guarantee efficient and sustainable product delivery to customers. This shift is rooted in a broader goal of eliminating the traditional division between front-office and back-office operations. Instead, businesses are aiming to create a unified and comprehensive experience that enables customers to effortlessly access data from any point in the supply chain. The integration of real-time data visibility plays a crucial role in the future of value chain management, where the emphasis moves beyond cost efficiency towards building resilience and promoting sustainability.