The younger generation prefers humorous ads and tends to pay attention to ads with purpose-based messages.

From supply chain to value chain, the evolution of the supply chain function from cost-center to value-creator is top of mind for retailers this year.

Most consumers only used an app once or twice before deciding to delete it.

By reinvesting in their own digital properties, retailers are able to reclaim their digital customer experience, brand identity and first-party data.

Happiness, boredom and depression are the leading cause of emotional spending among Americans.

Retailers can plan social content more effectively to reach their audiences when — and where — they’re most engaged.

Outdoor summer products have appeared in shopping baskets for weeks, and data shows Memorial Day celebration plans have increased over last year.

Credit cards were the most popular point-of-sale payment method last year — 40% of consumers charged one at checkout — but other financing methods are gaining ground.

Kum & Go uses first-party loyalty data and A/B testing to modernize food offerings.

Among younger consumers, food insecurity has outpaced shelter concerns as more than half of millennials and Gen Z have used BNPL services for groceries.