TikTok’s days might be numbered: How retailers can get ready now
What this means: Short-form video is trendy across the retail industry, and for good reason, as consumers look to engage with brands and build communities of their own. Even though this buzzy medium looks easy to scale, retailers and brands need to invest time and energy in strategizing short-form video for their end use and their consumers. Short-form video is best suited as another entry point into the brand ecosystem to build awareness, educate and convert consumers.
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