Consumer research snapshot: TikTok’s active consumer base impacts ROI

TikTok has faced increasing scrutiny from U.S. lawmakers, who have advocated for banning the social media platform over fears related to its ownership by the Chinese company ByteDance. Still, TikTok’s 150 million U.S. consumers place it in the top five social networks used in the U.S., after Facebook, YouTube and Instagram, according to Statista.