Consumer Insights

The younger generation prefers humorous ads and tends to pay attention to ads with purpose-based messages.

Most consumers only used an app once or twice before deciding to delete it.

Credit cards were the most popular point-of-sale payment method last year — 40% of consumers charged one at checkout — but other financing methods are gaining ground.

Happiness, boredom and depression are the leading cause of emotional spending among Americans.

Retailers can plan social content more effectively to reach their audiences when — and where — they’re most engaged.

Outdoor summer products have appeared in shopping baskets for weeks, and data shows Memorial Day celebration plans have increased over last year.

Among younger consumers, food insecurity has outpaced shelter concerns as more than half of millennials and Gen Z have used BNPL services for groceries.

While the majority of consumers have never ordered a meal kit, more consumers, led by Gen Z, are having them delivered.

The majority of drug store shoppers buy groceries, personal needs items or other needs products for themselves or their families, with candy, snacks and household merchandise, as top buys.

In customers’ minds, loyalty no longer means exclusivity to one brand or retailer.

Consumers cared more about animal welfare as it related to clothing and personal care products than they did as it related to food purchases.

As social commerce grows in the U.S., privacy and data security will continue to be a priority for consumers.