Consumer research snapshot: Shoppers seek value on Memorial Day purchases

As consumers officially enter the summer holiday season, a quarter of them plan to shop online this Memorial Day, according to Numerator. Slightly fewer consumers (22%) plan to shop online for the Fourth of July, and 27% plan to end the traditional barbecue season on Labor Day by shopping online. Unsurprisingly, consumers are expected to shop online more for holidays this summer that involve gift giving, such as Father’s Day (44%).