06/05/2023
RL Pro Exclusive
Gen Z expects unobtrusive, entertaining advertising with a purpose
What this means: As retailers prepare and plan for the next generation of in-store experiences, taking generational nuances into account is critical. Younger shoppers inherently view the retail experience through a different lens, as they are digitally native. Creating effective in-store marketing, merchandising and signage takes out-of-the-box thinking to entice shoppers that tend to go online first.
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