Consumer research snapshot: ChatGPT discussions accelerate AI use in grocery

As of February, 45% of all U.S. consumers had seen, read or heard about ChatGPT, a chatbot powered by artificial intelligence (AI), according to Morning Consult. Developed by OpenAI and launched last year, ChatGPT’s basic version is free for consumers to use, and OpenAI continues to advance ChatGPT. Last month, it added the ability to perform tasks that would normally require using the internet or an app, such as ordering groceries on Instacart.