Consumers turn to retailers' apps to streamline in-store shopping experiences
What this means: Across retail, it’s still presumed that most consumers shop digital channels via a retailer’s e-commerce site. However, proprietary mobile apps create an easy gateway for retailers to interact with shoppers in a controlled way. Owned and operated apps bring consumers into the brand ecosystem and can offer shoppers higher levels of rewards and service that ultimately can define that shopping experience and drive conversion.
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